Some of the ideas that made it onto our library wall, where they have to withstand countless hours of haggling and proving, squeezing and stretching, pushing, testing, comparing, deconstructing & reconstructing - if they are to make it into the ideas pool proper!
Click on the image to zoom
In the pitch phase we were looking at ideas of resolution vs proximity, where your position in relation to a wall or display area would prompt the wall to respond. As you approched the wall, it would in turn approach you. Some initial executional ideas: